Stampin Up issued a press release earlier today announcing a full "renovation" to their color collections.This is not the usual addition of a few special colors for the season or year. This is a full redo — and apparently not a decision they made lightly.
This is what the Stampin Up press release said about the color change process,
"The company extensively researched trends in fashion, design, paper crafting and home decor for almost two years in addition to holding focus groups with customers and demonstrators to decide on the palette of colors that would make up the color renovation."
The new collections will be available for purchase on July 1, 2010. (This coincides with the release of their new 2010 – 2011 catalog.) Don't worry — some of your long-time favorite colors like Old Olive and Not Quite Navy are still in the mix 🙂 But they are retiring Ballet Blue and Close to Cocoa, among others.
Want to go ahead & check out the new colors now? You can download below the PDF which shows their new color collection — as well as a PDF of the retiring colors and FAQ from Stampin Up about the transition.
Download Stampin Up New Colors April 2010
So …. what do you think? I had to open both documents and click back & forth several times between the two to try to really *see* what is changing. What about you? To give you a hint as to what you're looking for, their Q & A document (Download Stampin Up Color Changes Q and A) says:
"While our new collections have similar names to our previous families, youÃ¢â‚¬â„¢ll notice the intensity of colors in our collections is different from that of the similar family. The Brights, for instance, arenÃ¢â‚¬â„¢t as bright as Bold Brights were. With the change in intensity, we found that some colors fit better in a different collection. We also organized our colors to be more complementary within each collection."
So, what do YOU think? To my untrained eye, it looks like for the softer colors, they got rid of some of the "muddiness" and made them more pure and prettier…. and for the bright colors, they toned it down a bit. (Wow, that Yoyo Yellow was bright wasn't it?!)
Any of you demos out there have an opinion about all of this? Is this an opportunity for you or is it going to be a challenge for you? What about you Stampin Up fans who aren't demos? Feel free to share any thoughts with us below. We'd love to hear what you have to say!
If you'd like to find a Stampin Up demonstrator ? PCC reader in an area near you, be sure to check our consultant listings section.
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