Mesa, AZ based independent retail scrapbook store, Scrapbooks, Etc., is one of the most long-standing, successful stores in the industry. It is owned by Doug & Marti Jones, who also own Bazzill Basics, which is also based right there in Mesa, AZ.Â However, as of this week, it is no longer called “Scrapbooks Etc.”
Check out this recent announcement from them:
As inâ€¦ Enjoy The Craft! Have you visited our store lately? We are offering so much more than scrapbooking supplies that we decided it was time to change our name! At ETC youâ€™ll find quilting fabric and notions, sewing patterns, childrenâ€™s books, gift items & handmade creations, home decor, patterned paper and cardstock, scrapbooking embellishments, a die-cutting lab and a calendar filled with craft classes. The owner is the same and the staff is the sameâ€¦only the logo looks different!
Is this the future of the “local scrapbook store?” Is this what we need for our LSS to become in order for them to survive and thrive?
If this is what the stores need to do to diversify their client base, increase revenues and endure industry ups & downs, then I’m okay with that! Hey, whatever they need to do to to stay in business!!
What do YOU think?