According to a couple of late April 2010 press releases from the Craft & Hobby Association, there are a lot more folks out there paper crafting that you might think! Check out some stats that I gleaned from the CHA media page.
- "About 35% (or 40 million) of the 113 U.S. households scrapbook, rubber stamp or make cards."
- Those 40 million households spent approximately $4 billion in 2009 on "scrapbook, Memory Craft and other paper crafting products."
- Scrapbooking and Memory Crafts are still the #1 Craft Segment, as ranked by sales.
So, believe it or not, our scrapbooking world is NOT coming to an end!
If this is true, where the heck is everybody? Why have so many local scrapbook stores recently closed? Yes, in 2008 there was a downward "adjustment" in the overall spend on scrapbooking, but the market did not continue to shrink. In fact, the market grew a tiny bit throughout 2009.
After the market purged itself of frivolous spending, price gouging and poorly managed craft businesses, it should be doing okay. So …. what accounts for the continued closing of local scrapbook stores, the negativity & malaise found on crafting message boards, and the fear I sense in the industry?
Are we just a bunch of "Chicken Littles" running around worried that the sky is falling?
As you'll see in our conclusion (Part 2), I believe that the scrappers & stampers are still out there…. we just need to work together to bring back the mojo!