The founders of Sassafras Lass issued a statement earlier this week that they will no longer be manufacturing & distributing product! However, Sassafras fans (like me!) need not despair. Sassafras designs will still be available…. Only they will be licensed & distributed through other manufacturers.
Here is the official statement from Tim & Rebecca McAllister…
Our hearts are full to the brim with excitement and anticipation of the future as we write to you.
Effective immediately Sassafras is changing direction. We will no longer be producing wholesale craft and hobby products.We believe strongly that in order to thrive we must purse our true passion, design. Moving forward we are putting our complete focus into the world of licensing art and design. We are thrilled at the potential for Sassafras designs to adorn all sorts of goods from fabric to children’s apparel, party ware, as well asÂ Sassafras paper crafting products via licensing. We will keep you updated.
Of course the emotions are bittersweet as we say goodbye to this chapter of Sassafras. We are truly grateful for your loyalty, enthusiasm, and friendship. You have been the driving force behind the last 8 years of our creative journey. We would have never grown the way we have both professionally and personally if it wasn’t for you! Thank you so very much for keeping us constantly inspired!
Look for upcoming emails on clearance alerts, where to find future Sassafras products, and as always follow our blog for happenings and project ideas.
You can also view the recent Sassafras blog post on this topic, which is a Q&A explaining more fully what this means to you, the paper crafter.
What’s interesting here is that we’ve seen a number of paper crafting companies move in this direction over the course of the last year.Â In fact, just last month Cosmo Cricket announced they were happily being purchased by Advantus. The original owners were excited to hand over responsibility for production, warehousing, distribution, etc in order to focus on the creative side of the business.
What does all of this mean for us, the consumer? I honestly don’t know. I am hopeful that we won’t be negatively impacted …. and that these “business” changes just mean more stability and longer-term success for our favorite designs & brands. What do YOU think?