Do you ever ….
- Participate in “linky” parties?
- Leave a link in your favorite blogger’s comments to share your version of a project using the technique she’s just demonstrated?
- Participate in sketch challenges?
- Create projects to submit in online contests?
- Leave a link on Two Peas asking for feedback on a specific project on your blog?
- Submit event info on a crop or class via our free listings so that others in your state/region might attend?
Why do I ask?
Let’s face it. People are busy and the internet is huge! There are more scrapping, stamping, challenge, sketch & manufacturer blogs than you could ever visit … More demonstrator websites, messageboards and youtube tutorials than we can possibly ever see.
That’s why when you leave a link for others to follow, I recommend linking to the specific page or post containing the information you wish to share so that whoever clicks your link, finds the correct info before getting distracted and “hopping” away. I recommend using “deep links” wherever possible.
Paper Craft Event Listings Example
Let’s say you have just submitted a couple of your upcoming card classes in your state via our submission form and you’re hoping that PCC readers in your area will see the listing and attend the class.
I am a potential attendee; As I scan the list of events in my region, I see a cool-sounding card class that’s not too far from where I live! …. But I want more info…. So I visit the web link you provided. I click the link and arrive on your home page. Hm, I don’t see anything about the embossed card class you listed! How many seconds will I click around to look for that class before I wander away?
Use Deep Links
Here’s a real example for you. Keller’s Creations in Georgia recently listed an upcoming event called the Scrap It Southern Style Weekend Event. Sounds fun! I want to learn more, so I click the link they submitted & arrive on their home page, shown below.
Eureka! I have found what I was looking for! I have a few more clicks to go to get to the registration page, but I found what I need to know to really consider attending this event. Thank goodness this site doesn’t have google ads, blog rolls, and design team badges, or else I might have gotten distracted and hopped away before I reached my destination.
How to get me to this page more quickly?
- First, visit the actual page you want me to visit.
- Copy the “deep link” for that page by highlighting the URL & right clicking (on a PC) to copy it.
- Paste that “deep link” URL into our event listings form in the space provided.
That way, the next Georgia girl interested in this event will get right to the details she needs to decide whether or not to attend.
Linky Parties, Challenges, Contests & Messageboards
This same idea applies to the blog addresses you provide for linky parties, challenges, etc. Rather than just providing your blog home page, provide a “deep link” to the specific post you want to share. Remember: You hope that visitors will continue to hit your blog from that messageboard or linky party for months to come. Weeks or months from now, the project you wanted to share will be buried deep in your blog behind Halloween photos & crockpot recipes.
The process for grabbing a “deep link” to your blog post is very similar to the steps in the website example above: (1) Click on the TITLE of the blog post that contains the project or info you wish to share. (2) Copy the URL you see in your web address bar. That is the “deep link” you want to share!
I hope you found this blog linking tip helpful! Even if you already knew how to grab a “deep link,” maybe I gave you a few reasons to use them more often. And by the way….. rumor has it that Google’s search engines give deep links more value than home page links 😉