Breaking news, guys! This was officially released yesterday, but I just found out about it!
MINNETONKA, MN–(Marketwire – January 19, 2011) – Archiver's announced today that it has taken the first step toward developing an affiliate program for independently owned and operated scrapbook and craft stores. Archiver's has signed a Development Agreement with Memory Bound, an independent scrapbook and craft business located in Ankeny, Iowa. Under the Agreement, Memory Bound will assume a critical role in advising and testing different approaches to an affiliate program. Archiver's and Memory Bound will determine how an affiliate program can best benefit independent stores in the following areas:
- collective buying,
- branding and marketing,
- hardware and software,
- inventory management,
- store merchandising,
- scrapbooking events and more.
Archiver's CEO, John L. Morgan, stated, "With our brand, buying power and systems, we are uniquely positioned to deliver real benefits to independent stores. Independent stores are critical to our industry. We want to preserve and build on the many things we have in common such as customer support and customer education. Through their hard work and our tools, we can help independent store owners build businesses with lasting value."
"As a successful independent store in our industry, Memory Bound will be instrumental in determining the ultimate form of our affiliate program. They have withstood the test of a tough economy through good management, passion and commitment. Stores like Memory Bound are who we want to partner with to create a special customer experience. It makes good sense to learn from them how we can play a part in improving top line and bottom line growth."
Memory Bound is an independently owned and operated scrapbook and paper craft store located in Ankeny, Iowa. Memory Bound is owned by Kellie Gould and Dawn Johnson.
Archiver's and Archivers Annex online store is your source for creative ways to enjoy and preserve the special moments in life. With 44 stores in 18 states across the U.S., Archiver's is where you organize, display, and preserve your photographs and memories, as well as create customized cards, invitations, and announcements for all of life's celebrations.
SO: What do you guys think?!?
Let me start off by saying I think it's a GREAT idea. This reminds me a bit of a franchise, but less formal. So if your dream is to own a store you can …. and you can implement your own ideas, classes, etc based upon your market and your customers. BUT — you get the support to help you compete with the Big Box guys.
I hope this works and helps to breathe some life into this industry! Remain 100% independent if you want, but maybe just maybe there's an option for those who want teammates to lean on 🙂
Chime in with your thoughts below! In particular, I'd love to hear from customers & owners of the independent stores out there!