The Angel Company announced today via the company website (and an email to customers & consultants) that they are closing. Here is the announcement from the company founder, Mischelle Smith:
It is with great sadness that I must announce we are hanging up our wings.Â These past several years our industry has faced enormous challenges and as a result, we have seen many companies close their doors.Â We continued to hope we could see The Angel Company through this recession and back into prosperous days and we held onto this hope as long as we could.
One of the largest challenges affecting each of us is our industry not being able to support all of the direct sales companies in our field.Â Even in a healthy economy, we are a niche market trying to compete for a very limited number of distributors.Â As a small company, this has been a grueling challenge for us.Â Times are tough for everyone ~ in direct sales and retail environments.
I would like to thank each of you for being an customer and Angel these past 14 years.Â Indeed, it has been a pleasure to serve you.
The Angel Company
The Angel Company was founded in 1997 by Mischelle Smith and began selling products to scrapbookers, stampers and paper crafters in 1998.Â The company was represented by “Angels” selling the product directly in 48 of the United States.
I’m always sorry to see any company in this industry go out of business….. I am especially sad about this one knowing that several of our PCC readers were “Angels” for the company.