Wow, those guys & gals on the Cricut messageboard can definitely create an uproar! Apparently, after Provo Craft released the Cricut Cake and it had an Angel Policy that differed from that of the Cricut, some folks were upset. Provo Craft responded quickly to the grumbling and issued a new "Angel Policy" on April 23 /24, 2010.
Side note: If you're like me and just a craft hobbyist, you've probably heard the term "angel policy" many times without knowing (or caring) what it means 🙂 About.com lists a definition of an "Angel Policy" as it applies to rubber stamping (which I believe is where the term originated.) With the advent of diecut machines, the term has expanded to include the die cutting arena as well. According to about.com:
An Angel Policy clearly defines whether rubber stamps can be used to create products to sell. It will state whether there are any specific restrictions or limitations.
Copyright is particularly pertinent to rubber stampers as the images replicated on stamps are typically designed by someone else. The originating artist may wish to protect their designs and how they are used. An Angel Policy is a limited license that specifies how the stamped images can be used.
Most Angel Policies allow the use of stamps to create hand crafted items for sale, providing that the images are hand stamped and not mechanically produced. Individual companies will have varying degrees of restriction. For instance some companies will state that the stamp may only be used to create products sold in craft fares and markets and not over the Internet or in permanent shops.
Number of items made Places that items are sold Copyright statement required
So, now that we all have better understanding of WHAT an Angel Policy is, we can share with you Provo Craft's new Angel Policy, issued on April 23/24:
New Update about Provo CraftÃ¢â‚¬â„¢s Angel Policy
April 23rd, 2010
We've gotten some great feedback on the Angel Policy revision we made last week as it pertains to Cake. It's such great feedback, in fact, that weÃ¢â‚¬â„¢d like to do something similar for paper crafters and mixed media artists. Moving forward, we're going to combine cake and other mediums so there's just one Angel Policy for everyone. And at the same time, weÃ¢â‚¬â„¢d like to provide a bit more clarity to that policy. This will be the official policy going forward, and while there could be additional adjustments or clarifications from time to time, we donÃ¢â‚¬â„¢t anticipate any significant changes in the near future.
This new Angel Policy still does not authorize you to produce and sell individual, unassembled cuts using Cricut products (i.e., mass producing individually-cut letters or shapes to re-sell). It does, however, authorize you to sell up to 10,000 completed projects annually (i.e., cards, scrapbook pages, finished cakes), using cuts made with Cricut products. This revision offers the most flexibility possible to those who wish to create and sell projects made using any of the Provo Craft products, while also protecting the creative ideas and images of the independent artists with whom we work to produce art for our cartridges.
WeÃ¢â‚¬â„¢ve tried to make this new policy as simple and clear as possible. We hope youÃ¢â‚¬â„¢ll be really happy with what it allows you to do. But if thereÃ¢â‚¬â„¢s any part of this policy that youÃ¢â‚¬â„¢re still unclear or unhappy about, please call our customer service department at 1-800-937-7686 and weÃ¢â‚¬â„¢ll answer your questions. We also recognize that limiting the sale of completed projects to 10,000 differs from what we shared last week specifically with respect to the use of Cricut Cake. So if you bought Cricut Cake this week and find this revision no longer meets your needs, you can contact Customer Service by April 30, 2010 for a refund.
As I mentioned early, as a simple crafting hobbyist, this policy doesn't impact me directly. However, I've read both positive and negative reactions to this new policy from Provo Craft. (Shocker! Seems like we paper crafters can get into hot debates over just about anything 😉
One PCC reader posted on her blog how EXCITED she is about the new policy as she believes it will free her to become more creativity and freedom in her paper crafting side business. However, another PCC reader who happens to be a LSS owner, mentioned disappointment in the policy as it might negatively impact sales of paper crafting embellishments overall.
What do you think about the new policy? Select your answer below in this anonymous poll which will end on May 5. Also feel free to explain your answer further in the comments.