As we discussed last week (here), it's no secret that many of our independent scrapbook stores are struggling. So you know that I LOVE it when I see an independent store coming out with cool marketing ideas!
Check out what Hip2B Square Scrapbooking in Snoqualmie, WA did….. They put up a holiday display of paper crafting projects at their local Starbucks. What a great idea! While you're standing there waiting for your $5 cup of fancy coffee, might be inspired to create a handmade gift, send a handmade card, or pick up scrapbooking!
And of course, Hip2B Square gets extra points for putting such fab projects in the display and for making the entire thing so eye-catching and professional.
Has your LSS done something especially cool lately that you would like to share? Or do they have an ongoing policy or class that just rocks? Send us a note about it — we'd love to highlight them at PaperCrafter's Corner and share ideas with other LSS owners across the country!