Even more from Creative Memories (our article yesterday on other announcements from them.) CM has got it "goin' on!" Below are excerpts from a press release we received last night from CM…
Celebrity Mom Nancy OÃ¢â‚¬â„¢Dell Partners with Creative Memories to Bring a Fresh Perspective to Scrapbooking Projects
ST. CLOUD, Minnesota. Ã¢â‚¬â€œ This October, award-winning entertainment journalist and TV host Nancy OÃ¢â‚¬â„¢Dell will join Creative Memories, a leader in the scrapbooking industry, in launching a new line of products aimed at making scrapbooking quicker, easier and more fun for busy moms.
Whether interviewing celebrities on the red carpet or co-hosting Access Hollywood for the past 13 years, OÃ¢â‚¬â„¢Dell has always found time to capture her favorite memories in scrapbook albums.
OÃ¢â‚¬â„¢Dell said sheÃ¢â‚¬â„¢s been making albums since she was a child. Ã¢â‚¬Å“ItÃ¢â‚¬â„¢s something I learned from my mother and grandmother,Ã¢â‚¬Â she said. Ã¢â‚¬Å“They both created beautiful scrapbooks and showed me how important it is to have special memories you can hand down from generation to generation. ItÃ¢â‚¬â„¢s a tradition I now continue with my children.Ã¢â‚¬Â
OÃ¢â‚¬â„¢DellÃ¢â‚¬â„¢s love for memory-keeping makes her a perfect partner for Creative Memories, a company that started the scrapbooking phenomenon nearly 25 years ago.
Ã¢â‚¬Å“I know first-hand how important scrapbook albums are to kids,Ã¢â‚¬Â OÃ¢â‚¬â„¢Dell said, sharing her memories of the albums her mother made for her. Ã¢â‚¬Å“When I look at those albums, I feel like I was the most loved child in the world. I want my children to have that same feeling, that same sense of family connection,Ã¢â‚¬Â she said. Ã¢â‚¬Å“There is no question that having those albums made me feel important. And I can already see that developing in my own family.Ã¢â‚¬Â
OÃ¢â‚¬â„¢Dell said her friends are surprised when they learn that she creates albums. Ã¢â‚¬Å“They think itÃ¢â‚¬â„¢s too complicated, time consuming and Ã¢â‚¬Ëœold schoolÃ¢â‚¬â„¢ but it doesnÃ¢â‚¬â„¢t have to be,Ã¢â‚¬Â she said. Ã¢â‚¬Å“I saw an opportunity to partner with Creative Memories to simplify the process and add my own sense of style.Ã¢â‚¬Â
Ã¢â‚¬Å“Ã¢â‚¬â„¢IÃ¢â‚¬â„¢m really quick,Ã¢â‚¬Â OÃ¢â‚¬â„¢Dell said. Ã¢â‚¬Å“I wanted to design scrapbooking products that allowed me to create ten pages in ten minutes.Ã¢â‚¬Â
The Nancy OÃ¢â‚¬â„¢Dell Collection by Creative Memories will feature a sophisticated design palette and motifs that reflect OÃ¢â‚¬â„¢DellÃ¢â‚¬â„¢s own esthetic point of view and fashion sense. The first introduction in the collection is an all-in-one scrapbooking bundle that offers everything busy moms need to create an album easily and quickly. The bundle includes an album, no-fail page layouts, decorative papers and embellishments, clever tools, an easy-to-follow 50-page idea book and even a designer-inspired tote to keep everything organized on the go. A downloadable version of the designs will also be available to create digital photo books.
Castronovo added that the new collection will appeal to all types of customers. Ã¢â‚¬Å“We canÃ¢â‚¬â„¢t wait to introduce NancyÃ¢â‚¬â„¢s scrapbooking line this fall, then build on the collection in 2011 with other products that give moms really easy ways to organize, celebrate and share their family photos.Ã¢â‚¬Â
The Nancy OÃ¢â‚¬â„¢Dell Collection by Creative Memories will be available October 1, 2010 at creativememories.com or through Creative Memories Consultants.