Angela Magnuson, co-owner of Unity Stamp Company, announced yesterday via the Unity blog that they will not be exhibiting at the CHA Winter 2012 show in Anaheim next month. Unity is producing new stamps that will be revealed next month, but they will be promoting them from their Unity home, versus via a booth at CHA. She and her husband Chris will attend the show, but they will be there to enjoy it rather than to exhibit. She says they will “attend the show. meet all the people we LOVE. smile, laugh and enjoy.”
In explaining their decision, Angela says:
year one. Â CHA BLEW MY MIND – SO EXCITING. year two. Â CHA was AMAZING and LOVELY and EGO BUILDING. year three. was just year three. Â the SOUL STIRRING was not there. new plan. if your soul is not stirred… time for a change.
I can certainly understand their decision. Exhibiting at the show is expensive; Preparing the exhibit itself requires a huge commitment of resources. What do you think?
As always, we’ll keep you posted on the new Unity products as they are shared from the Unity blog and facebook page! You can keep an eye on our total CHA 2012 Winter coverage here.