Wow, I certainly didn't see this one coming!
After an outwardly very successful start, Authentique Paper and Margie Romney-Aslett officially parted ways this week ….. less than one week before the CHA Trade Show debut of their new line. The announcement was particularly suprising for me, as it had seemed as though Margie Romney-Aslett was their "celebrity" spokesperson and was a big part of their initial success and positive industry buzz. In fact, I would say that Margie's friends, followers and fans were a large reason for such a new, unknown company acquiring 2300+ facebook fans within less than 1 month of launch.
As first reported by Nancy Nally this morning (here), Authentique Paper co-owner Samantha Wheatley made the following statement to Scrapbook Update when asked about the matter:
"As sole owners of Authentique Paper, LLC, we cite creative differences and poor working relations as the basis for our termination of Margie Aslett as an independent contractor, and feel this decision was in the best long-term interest of our company. We report no other changes in personnel. We reaffirm that we will: Remain fully dedicated to growing our business, provide quality service to retailers who carry our brand, and continue our commitment to the customers who enjoy our products. We wish Margie nothing but the best as a teacher in the industry."
Margie Romeny-Aslett's personal blog (here) stated yesterday:
"…for the last few months i have relied heavily on my family and friends to be by my side. i have faced many challenges. i have been so unhappy. i have felt stuck. faced trials. i know that there will be more. that is life. yesterday was one of those days. i will no longer be part of the Authentique team. it just wasnÃ¢â‚¬â„¢t the right fit for me. i am proud of the job i did there. the product I concepted and help create is beautiful. the graphic designers i was fortunate enough to work with were amazing. i am looking forward to the future and the projects i am working on right now. i love what i do. and will continue to do it. i am grateful to my family. to my friends. those with integrity. my true…"
Indeed, as several of the industry messageboards and blogs have commented, Margie was noted as a major player for Authentique. Her photo and bio were included on the "Team" section of their website, and she was featured prominently on the "About Us" section of their facebook page. Today, all of a sudden, those mentions are simply gone.
Obviously, as evidenced by some of the comments that were posted on (and then removed from) the Authentique Paper facebook page, many of Margie's friends, followers and fans have been very upset by this turn of events.
When I asked Margie what she could tell us here at PaperCrafter's Corner, here's what she had to say:
"…I don't really know what to say. It was a shock, but i feel relieved. The last few months have been difficult. I am looking forward to the future and have no plans to leave an industry i love. I am a scrapbooker and have loved what i do."
I'm glad to hear that we haven't seen the last of Margie! I can only hope for her future successes … as well as for future success for Authentique Paper….
Meanwhile, gee, I guess we know what a lot of the industry "insiders" will be talking about next week at CHA 🙂