Tomorrow is the first official Small Business Saturday sponsored by American Express. I'd heard about this online but I didn't really understand what it meant….
Here's the deal: More than just a great marketing gimmick, American Express is actually putting dollars behind this campaign. On the "Small Business Saturday" facebook page, AmEx says that they will give registered card members a $25 credit when they shop at small businesses tomorrow! Wow! That's pretty cool! (Hopefully your LSS takes Amex 🙂